Reference
AI Act Glossary
Plain-language definitions of the 27 terms that matter most under Regulation (EU) 2024/1689 — with the practical consequence for online merchants spelled out.
Definitions
Artificial intelligence system
Automated system with varying autonomy that generates predictions, content, or decisions.
Biometric identification system
AI intended to identify persons by comparing biometric data to a reference database.
Emotion recognition system
AI intended to identify or infer emotions from biometric data.
Biometric categorisation system
AI that assigns persons to categories based on biometric data.
General-purpose AI model (GPAI)
AI model capable of performing a wide range of distinct tasks.
GPAI model with systemic risk
GPAI with high-impact capabilities or training compute above 10²⁵ FLOPS.
General-purpose AI system
AI system based on a GPAI model.
Technical documentation
Information demonstrating conformity of the AI system.
Risk levels
High-risk AI system
Subject to the full set of AI Act obligations.
Limited risk AI system
Transparency obligations without being high-risk — typical for AI product photos.
Minimal risk AI system
Outside high-risk, prohibited, and Art. 50 categories.
Prohibited AI practices
Uses strictly prohibited as contrary to Union values.
Actors
Provider
Develops an AI system and places it on the market.
Deployer
Uses an AI system professionally — your store when you publish AI product photos.
Importer
EU person placing on market an AI system from outside the EU.
Distributor
Supply-chain actor making an AI system available.
Authorised representative
EU person mandated by a non-EU provider.
Obligations
Transparency obligation
Inform persons they interact with AI or view AI-generated content.
Human oversight
High-risk systems must be effectively overseen by people.
Data governance
Practices for training, validation, and testing datasets.
Risk management system
Continuous identification and mitigation of AI risks.
CE marking
Conformity marking for high-risk AI systems.
EU declaration of conformity
Written attestation of regulatory compliance.
Conformity assessment
Process demonstrating compliance before market placement.
Fundamental rights impact assessment (FRIA)
Pre-deployment assessment for certain deployers.
Governance
This page is a plain-language summary for orientation only. It is not legal advice — the binding text is Regulation (EU) 2024/1689.
Label your AI product photos before August 2026
EU AI Label adds CoP-aligned EU AI icons to AI-generated and AI-modified product photos on Shopify and WordPress, and keeps the metadata log your Compliance Hub needs.
Advising clients on the AI Act?
We work with agencies rolling out Article 50 transparency across client stores. Book a short call to talk through the setup.