EU AI LabelEU AI Label

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Shopify AI Act product-photo labeling checklist

Shopify merchants using AI-generated or AI-altered product photos should identify which images involve AI, decide clear label wording, and place visible labels near the relevant product photos. EU AI Label helps with the visible storefront labeling workflow.

  1. 1

    Find product photos created or materially altered with AI.

  2. 2

    Separate fully AI-generated photos from AI-altered photos.

  3. 3

    Choose clear label wording (text-first, not icon-only).

  4. 4

    Put labels directly on or next to the relevant product photo (CoP default: top-right).

  5. 5

    Make labels visible at first exposure — no hover or click required.

  6. 6

    Check contrast on light and dark product photos (target WCAG 4.5:1 minimum).

  7. 7

    Check mobile readability (12px minimum font).

  8. 8

    Test screen-reader compatibility.

  9. 9

    Keep labels away from sale badges and carousel controls.

  10. 10

    Keep an internal record of labeled product photos.

  11. 11

    Review labels before major campaigns.

  12. 12

    Ask legal counsel whether your exact usage needs additional disclosures.

Recommended label text

  • AI-generated image
  • AI-altered photo
  • Contains AI-generated product photo

Reference labels

Two widely-referenced visual label systems for AI-generated content:

Want help running this checklist on your store?

EU AI Label is preparing early demos. Join early access to test product-photo AI labels on your Shopify store. Launching August 1, 2026.

Join early accessSee pricing

FAQ

Does every Shopify product image need an AI label?+

No. The workflow should focus on product photos that are AI-generated or materially AI-altered. Your legal counsel should advise on borderline cases.

Does EU AI Label edit my image files?+

No. The MVP only adds visible storefront labels.

Where should the label appear?+

The safest UX pattern is directly on or immediately next to the relevant product photo, with enough contrast and spacing that shoppers can notice it without extra clicks.

Can I use an icon only?+

No. The EU Code of Practice user-testing found that text labels perform significantly better than icon-only badges. EU AI Label requires clear text disclosure.

How much can I customize the label styling?+

Merchants can adjust colors, typography, size, position, and border radius on paid plans. The app enforces contrast and readability guardrails aligned with WCAG 2.1 AA so labels stay clear on any product photo.