Risk levels
Limited risk AI system
Transparency obligations without being high-risk — typical for AI product photos.
Art. 50
Definition
Limited risk describes AI uses that are not prohibited and not high-risk, but that could mislead people if left undisclosed. For these, Article 50 imposes transparency duties instead of the full conformity regime. AI-generated and AI-altered product imagery is the classic limited-risk case for online retail.
What this means for your store
Limited risk still means real work: a visible, understandable label where shoppers first see the image. It does not mean CE marking or conformity assessment.
Related terms
Related obligations
This page is a plain-language summary for orientation only. It is not legal advice — the binding text is Regulation (EU) 2024/1689.