Shopify app

Terms of Use

Last updated: 28 July 2026

Service provider

EU AI Label (“Service”, “we”, “us”, “our”) is operated by:

Damian Klimarczyk MDGA
ul. Olecka 16/4
60-458 Poznań
Poland

VAT ID (NIP): PL7812019335
Email: support@euailabel.com
Website: https://euailabel.app

1. Acceptance of terms

By installing, accessing, or using EU AI Label — including the Shopify app, the WordPress/WooCommerce plugin, our website, APIs, documentation, or related tools — you (“you”, “Merchant”, “User”) agree to be bound by these Terms of Service (“Terms”) and our Privacy Policy.

If you use the Service on behalf of a company or other legal entity, you represent that you have authority to bind that entity. “You” then refers to that entity.

If you do not agree to these Terms, do not install or use the Service.

1.1 Business customers only (B2B)

The Service is offered exclusively to businesses, traders, and professionals acting in their commercial or professional capacity — including sole proprietors, companies, and agencies managing merchant stores.

By installing or using the Service, you represent and warrant that:

you are acting for purposes relating to your trade, business, craft, or profession;
you are not a “consumer” within the meaning of Directive 2011/83/EU (Consumer Rights Directive) or equivalent national consumer-protection laws; and
you will not use the Service primarily for personal, household, or non-commercial purposes.

Consumer-protection rules do not apply to your use of the Service, including the 14-day right of withdrawal. All fees are non-refundable except where mandatory law applicable to B2B contracts in your jurisdiction requires otherwise.

If you install the Service as a consumer despite this clause, we may terminate your access. Any mandatory rights that cannot be waived by agreement remain unaffected.

2. Description of the Service

EU AI Label is a software workflow tool that helps merchants add visible, text-first labels to product photos on supported e-commerce platforms, and optionally publish transparency information (e.g. via a Compliance Hub page) related to AI-generated or AI-altered visual content.

The Service is designed to support workflows that may be relevant to Article 50 of Regulation (EU) 2024/1689 (EU AI Act) concerning transparency obligations for certain AI-generated or AI-manipulated content.

2.1 What the Service is

A labeling and configuration tool for product images;
A theme app extension / plugin that renders labels on your storefront without permanently editing image files;
An optional audit log and transparency page generator for your internal and customer-facing workflows.

2.2 What the Service is not

The Service is not and does not provide:

legal advice, legal opinions, or regulatory guidance;
a guarantee of compliance with the EU AI Act, GDPR, consumer protection law, advertising law, or any other regulation;
a compliance audit, certification, or “approved by regulator” status;
metadata embedding (C2PA, IPTC, EXIF), image file re-encoding, or invisible watermarking;
labeling of product descriptions, blog posts, chatbots, or non-image content (unless explicitly added in a future version and documented);
determination of whether your content is AI-generated, AI-altered, or exempt from disclosure requirements.

You alone are responsible for determining your legal obligations and whether and how to disclose AI involvement in your content.

3. Regulatory and compliance disclaimer

3.1 No compliance guarantee

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE MAKE NO REPRESENTATION OR WARRANTY THAT USE OF THE SERVICE WILL SATISFY ANY LEGAL OBLIGATION, INCLUDING UNDER THE EU AI ACT, GDPR, E-Commerce Directive, CONSUMER RIGHTS DIRECTIVE, UNFAIR COMMERCIAL PRACTICES DIRECTIVE, OR NATIONAL IMPLEMENTING LAWS.

Laws and regulatory guidance evolve. Enforcement practices differ by member state. We may update the Service to reflect known best practices, but we cannot ensure that any particular label text, placement, styling, or workflow meets your specific obligations.

3.2 Merchant is the deployer

Under the EU AI Act framework, merchants who publish AI-generated or AI-manipulated content in connection with their professional activity are typically deployers (or otherwise responsible economic operators) — not us. We are a technology provider. Liability for disclosure accuracy, completeness, timeliness, and placement on your storefront rests with you.

3.3 Independent verification required

You must independently verify:

whether each labeled image is correctly classified (e.g. AI-generated vs AI-altered vs not in scope);
whether a visible label meets applicable transparency requirements in each market where you sell;
whether additional disclosures (audio, video, text, chatbots, deepfakes, etc.) are required beyond product-photo labels;
whether your use of AI in creating content complies with copyright, trademark, personality rights, and platform terms (Shopify, marketplaces, ad networks).

3.4 No reliance

You agree not to rely on the Service as a substitute for qualified legal counsel. Documentation, blog posts, tooltips, presets, and in-app copy are for general information only.

3.5 Regulatory changes

We may modify or discontinue features if laws, platform policies, or technical requirements change. We are not liable for changes in law or interpretation that affect the suitability of prior configurations.

4. Eligibility and accounts

4.1. You must be at least 18 years old and legally capable of entering into binding contracts.

4.2. You must have an active Shopify store, WordPress/WooCommerce site, or other supported platform account with permission to install apps/plugins.

4.3. You are responsible for:

maintaining the security of your platform admin credentials;
all activity under your account and store;
ensuring staff who use the app are authorised and trained appropriately;
revoking access when staff leave.

4.4. You must provide accurate registration and billing information and keep it up to date.

5. Merchant obligations and representations

By using the Service, you represent, warrant, and agree that:

5.1. Accurate labeling — You will use label types (e.g. “AI-generated” vs “AI-altered”) truthfully and not use the Service to misrepresent how content was produced.

5.2. Rights to content — You have all necessary rights, licences, and permissions to use, display, and label the product images and content you configure through the Service.

5.3. Platform compliance — Your use complies with Shopify’s Terms of Service, Acceptable Use Policy, and Partner Program requirements (and equivalent terms for other platforms).

5.4. Customer-facing content — Any text you enter (custom labels, Compliance Hub copy, tooltips) is your responsibility. You will not include unlawful, misleading, defamatory, or infringing content.

5.5. Complete compliance program — Product-photo labels are only one possible element of a transparency program. You remain responsible for all other applicable obligations (other media types, record-keeping, DPIAs, consumer information, etc.).

5.6. Backup and records — You will maintain your own records and backups as needed for your compliance and business purposes. Audit logs in the Service are provided as a convenience and may not satisfy legal record-keeping requirements on their own.

5.7. Testing before publish — You will preview labels on your storefront (including mobile and key markets) before relying on them in production.

5.8. Data protection — Where you act as controller of personal data processed via the Service, you have a lawful basis for that processing and will comply with GDPR and applicable national law toward your customers and staff.

6. Acceptable use

You agree not to:

use the Service for any unlawful purpose;
violate any applicable law, regulation, or third-party rights;
reverse engineer, decompile, or attempt to extract source code, except where mandatory law permits or we have released code under an open-source licence;
interfere with, disrupt, overload, or circumvent security or usage limits;
use the Service to knowingly mislabel content or conceal AI involvement where disclosure is required;
resell, sublicense, or white-label access to the Service except as explicitly permitted on eligible paid plans;
scrape, harvest, or automate access outside documented APIs;
use the Service to process special categories of personal data (GDPR Art. 9) unless you have a valid legal basis and appropriate safeguards;
misrepresent your affiliation with us or imply regulatory endorsement.

We may suspend or terminate access for material breach of this section.

7. Plans, billing, and refunds

7.1. Billing — Paid plans are billed through Shopify Billing API or the applicable marketplace. Shopify’s billing terms apply to payment processing. Prices are shown on our pricing page and in the app listing.

7.2. Usage limits — Plan limits are based on the number of actively labeled product photos as defined in our documentation, not total catalog size.

7.3. Renewals — Subscriptions renew automatically until cancelled. Cancel by uninstalling the app or downgrading through the applicable billing interface. Cancellation takes effect at the end of the current billing period unless otherwise stated.

7.4. Free plan — We may modify free-tier limits or features with reasonable notice.

7.5. Refunds — All fees paid are non-refundable. The Service is a B2B offering (see §1.1); the EU Consumer Rights Directive withdrawal right and similar consumer cancellation rights do not apply. Refunds are issued only where mandatory law applicable to business contracts in your jurisdiction explicitly requires them, or at our sole discretion in exceptional cases.

7.6. Taxes — Prices may exclude VAT or sales tax where applicable. You are responsible for any taxes not collected by Shopify.

7.7. Founding discounts — Promotional pricing (e.g. founding merchant discounts) is subject to stated eligibility and duration and may be revoked for abuse.

8. Intellectual property

8.1. Our IP — The Service, including software, design, trademarks, documentation, and label templates (except open-source components), is owned by Damian Klimarczyk MDGA and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service during your subscription in accordance with these Terms.

8.2. Open source — Components released as open source (e.g. the WordPress plugin on GitHub) are governed by their respective licences.

8.3. Your content — You retain all rights to your product images, product data, and custom text. You grant us a limited licence to host, process, transmit, and display your content solely to operate the Service on your behalf.

8.4. Feedback — If you submit suggestions or feedback, we may use them without restriction or compensation.

8.5. Branding — Free and lower-tier plans may display EU AI Label branding on labels as described in the app. White-label options on eligible plans remove or replace such branding as documented.

9. Third-party services

The Service integrates with Shopify, WordPress/WooCommerce, hosting providers, analytics tools, and other third parties listed in our Privacy Policy.

We do not control and are not responsible for:

availability, performance, or policy changes of third-party platforms;
Shopify’s app review, billing, or account decisions;
theme conflicts caused by third-party themes or custom code outside our extension;
content or practices of third-party services you enable separately.

Your use of third-party services is governed by their terms.

10. Warranty disclaimer

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING:

MERCHANTABILITY;
FITNESS FOR A PARTICULAR PURPOSE;
NON-INFRINGEMENT;
ACCURACY, RELIABILITY, OR COMPLETENESS OF COMPLIANCE-RELATED OUTPUT;
UNINTERRUPTED OR ERROR-FREE OPERATION;
THAT LABELS WILL RENDER CORRECTLY IN ALL THEMES, DEVICES, OR MARKETS;
THAT THE SERVICE WILL ACHIEVE ANY SPECIFIC LEGAL, REGULATORY, OR COMMERCIAL OUTCOME.

Some jurisdictions do not allow exclusion of implied warranties; in those cases, exclusions apply to the fullest extent permitted.

11. Limitation of liability

11.1 Exclusion of indirect damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY:

INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES;
LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS OPPORTUNITIES;
REGULATORY FINES, PENALTIES, OR SANCTIONS imposed on you;
CLAIMS BY YOUR CUSTOMERS, REGULATORS, OR COMPETITORS arising from your content, disclosures, or failure to comply with law;
STORE OUTAGES, LOST SALES, OR REPUTATIONAL HARM even if we were advised of the possibility.

11.2 Liability cap

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF:

(a) the fees you paid us in the twelve (12) months preceding the event giving rise to the claim; or
(b) EUR 100 (one hundred euros).

For Scale, enterprise, or custom-agreement customers, higher liability caps or separate terms may be negotiated in a written enterprise agreement signed by both parties. Until such an agreement exists, this cap applies regardless of plan tier.

11.3 Exceptions

Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including:

death or personal injury caused by negligence;
fraud or fraudulent misrepresentation;
gross negligence or wilful misconduct;
any rights that a court of competent jurisdiction finally determines cannot be waived, notwithstanding your B2B representation in §1.1.

11.4 Basis of the bargain

You acknowledge that the limitations in this section reflect a reasonable allocation of risk and are a fundamental basis of our agreement. The Service would not be offered at current self-serve pricing without these limitations. Enterprise customers with higher regulatory exposure may request custom terms as described in §11.2.

12. Indemnification

You agree to defend, indemnify, and hold harmless Damian Klimarczyk MDGA, its owner, and affiliates from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

your use or misuse of the Service;
your product images, labels, storefront content, or Compliance Hub pages;
your violation of these Terms or applicable law (including EU AI Act, GDPR, consumer protection, and advertising rules);
your violation of any third-party rights;
inaccurate or misleading AI disclosure or failure to disclose where required;
disputes between you and your customers, regulators, or partners concerning AI transparency;
content or instructions you provide as controller of store data.

We may assume exclusive defence and control of any matter subject to indemnification, at your expense, and you agree to cooperate.

13. Suspension and termination

13.1. By you — Uninstall the app or stop using the Service at any time.

13.2. By us — We may suspend or terminate access immediately if you materially breach these Terms, pose a security or legal risk, fail to pay fees, or if required by law or platform policy. We will use reasonable efforts to provide advance notice when practicable.

13.3. Effect — Upon termination, your licence ends. We will delete merchant data per our Privacy Policy (typically within 30 days of uninstall), except legal retention requirements. Sections that by nature should survive (disclaimers, liability limits, indemnity, governing law) survive termination.

13.4. No refund on termination for breach — Termination for your breach does not entitle you to a refund.

14. Changes to the Service and Terms

14.1. We may update the Service, plans, or features. We may deprecate features with reasonable notice where practicable.

14.2. We may amend these Terms. Material changes will be posted at https://euailabel.app/terms with an updated date and, where appropriate, notified in-app or by email. Continued use after the effective date constitutes acceptance. If you disagree, uninstall the Service before the effective date.

15. Governing law and disputes

15.1. These Terms are governed by the laws of the Republic of Poland, without regard to conflict-of-law rules.

15.2. The courts of Poznań, Poland shall have exclusive jurisdiction for disputes between business parties under these Terms, without prejudice to any mandatory jurisdiction rules that cannot be excluded by agreement.

15.3. Because the Service is B2B (§1.1), EU consumer Online Dispute Resolution (https://ec.europa.eu/consumers/odr) and national consumer arbitration schemes do not apply. Business disputes should be addressed first to support@euailabel.com.

16. General provisions

16.1. Entire agreement — These Terms and the Privacy Policy constitute the entire agreement regarding the Service and supersede prior understandings on the same subject.

16.2. Severability — If any provision is invalid, the remainder stays in effect.

16.3. No waiver — Failure to enforce a provision is not a waiver.

16.4. Assignment — You may not assign these Terms without our consent. We may assign to a successor in connection with a merger, acquisition, or asset sale.

16.5. Force majeure — We are not liable for delays or failures due to events beyond reasonable control (e.g. natural disasters, war, platform outages, regulatory action, internet failures).

16.6. Language — These Terms are drafted in English. Translated versions may be provided for convenience; the English version controls in case of conflict unless mandatory local law requires otherwise.

16.7. Export — You will comply with applicable export control and sanctions laws.

17. Contact

Damian Klimarczyk MDGA
ul. Olecka 16/4, 60-458 Poznań, Poland
Email: support@euailabel.com
Partnerships: partners@euailabel.com

These Terms are a binding legal agreement. They are not legal advice. Consider consulting qualified counsel for your specific regulatory situation.