Obligations
Transparency obligation
Inform persons they interact with AI or view AI-generated content.
Définition
Requires clear disclosure when people encounter AI-generated or manipulated content that could be mistaken for authentic. It also covers telling people when they are interacting with an AI system such as a chatbot, and when they are exposed to emotion recognition. In practice: a visible text label on the product photo (e.g. AI-generated image) — not hidden metadata or a footer-only disclaimer.
Ce que cela signifie pour votre boutique
Disclosure has to reach the shopper at first exposure, in clear language, and remain understandable on mobile. That is exactly what EU AI Label puts on the photo.
Termes liés
Cette page est un résumé d'orientation en langage clair. Il ne s'agit pas d'un conseil juridique — le texte contraignant est le règlement (UE) 2024/1689.