Intervenientes
Deployer
Uses an AI system professionally — your store when you publish AI product photos.
Definição
A deployer is any natural or legal person using an AI system under its own authority in the course of a professional activity. Deployer means any person using an AI system under their own authority in a professional context. In practice: when your Shopify store publishes AI-generated or AI-altered product photos, you are the deployer — not Midjourney or your design agency. Article 50 requires visible disclosure at first exposure on the product page.
O que isto significa para a sua loja
The deployer duty follows publication, not creation. Whoever pushes the image live in the storefront is the one who has to disclose it.
Termos relacionados
Esta página é um resumo em linguagem clara para orientação. Não constitui aconselhamento jurídico — o texto vinculativo é o Regulamento (UE) 2024/1689.