Attori
Deployer
Uses an AI system professionally — your store when you publish AI product photos.
Definizione
A deployer is any natural or legal person using an AI system under its own authority in the course of a professional activity. Deployer means any person using an AI system under their own authority in a professional context. In practice: when your Shopify store publishes AI-generated or AI-altered product photos, you are the deployer — not Midjourney or your design agency. Article 50 requires visible disclosure at first exposure on the product page.
Cosa significa per il tuo negozio
The deployer duty follows publication, not creation. Whoever pushes the image live in the storefront is the one who has to disclose it.
Termini correlati
Questa pagina è una sintesi divulgativa a scopo orientativo. Non è consulenza legale — il testo vincolante è il Regolamento (UE) 2024/1689.